财联社·2025-08-29 05:53Core Insights - Tesla has faced a significant decline in sales in Europe, with new car registrations dropping over 40% in July, reflecting ongoing challenges in the market [2][3][8] - In contrast, BYD has seen remarkable growth, with new car registrations in the EU increasing by 206.4% year-on-year, and by 225.3% when including non-EU markets [1][2][3] - The competitive landscape in the European electric vehicle market is shifting, with Chinese manufacturers like BYD gaining market share due to competitive pricing and a diverse product lineup [4][5] Sales Performance - In July, BYD registered 13,503 new vehicles in Europe, surpassing Tesla's 8,837 registrations, marking a 52.8% advantage over Tesla [3][4] - Tesla's market share in Europe fell to 0.8%, while BYD's share rose to 1.2% [3] - Overall, the EU passenger car registration increased by 7.4% in July, with notable growth in Germany but declines in France and Italy [5] Market Trends - The EU's electric vehicle market showed signs of recovery, with registrations for pure electric vehicles, hybrid vehicles, and plug-in hybrids increasing by 39.1%, 56.9%, and 14.3% respectively, accounting for 59.8% of total registrations [8] - Despite the overall market recovery, Tesla continues to struggle with declining sales, attributed to intensified global competition and the impact of Elon Musk's political involvement [8][9] Financial Adjustments - Tesla reported a 16% decline in net profit for the second quarter and is currently adjusting its product line to attract more buyers [9]