乘联分会·2025-08-29 08:58Overall Market - The total market for passenger vehicles includes ICE (Internal Combustion Engine), BEV (Battery Electric Vehicle), and PHEV (Plug-in Hybrid Electric Vehicle) [5] - In the first seven months of 2025, the total production of new energy vehicles (NEV) reached 1,988,426 units, with a year-on-year growth of 13.4% [6][9] - The retail sales of NEVs in July 2025 were 1,843,625 units, reflecting a 7.3% increase compared to the same period in 2024 [11] Submarket Analysis - The NEV market is segmented into different vehicle types, with significant growth observed in the A0 sedan segment, which saw a 101.5% increase in sales [24] - The SUV segment also performed well, with a 48.3% increase in sales for the A segment [24] - The MPV segment recorded a 44.1% increase in sales, indicating a growing consumer preference for multi-purpose vehicles [24] Manufacturer Performance - BYD remains the leading manufacturer in the NEV market, with wholesale sales of 341,030 units in July 2025, a slight increase of 0.1% year-on-year [16] - Geely and Changan also showed strong performance, with Geely's wholesale sales increasing by 120.4% to 130,142 units [16] - Tesla's sales, however, declined by 8.4% in the same period, highlighting competitive pressures in the market [16] Vehicle Type Breakdown - In July 2025, the retail sales of NEVs were dominated by sedans, which accounted for 476,186 units, while SUVs and MPVs sold 467,153 and 43,217 units respectively [20] - The overall market saw a decline in fuel vehicle sales, with a 1.1% decrease in sedan sales and a 10.4% decrease in MPV sales [20] - The total market for NEVs in the first seven months of 2025 reached 6,455,609 units, with a penetration rate of 50.6% [24] Brand Positioning - The luxury segment, including brands like Mercedes-Benz and BMW, continues to face challenges as the market shifts towards more affordable NEVs [5] - The price segmentation of the market shows a growing demand for vehicles priced below 200,000 yuan, which is driving competition among manufacturers [5] Country Positioning - The Chinese market remains the largest for NEVs, with significant exports contributing to the overall growth of the sector [6] - The market dynamics indicate a shift towards domestic brands, which are gaining market share against traditional foreign competitors [5]