七夕送礼卷疯了！迷你Labubu开售：提货排长队，黄牛去哪了？

Core Viewpoint - The article discusses the successful launch of the mini Labubu by Pop Mart, highlighting the high demand and sales performance, while noting the lack of significant market reaction to the event. Group 1: Launch and Demand - The mini Labubu was launched just before the Qixi Festival, leading to long lines for pickup at Pop Mart's first store in Beijing, with many customers excited to purchase the product [3][5][7] - The product sold out online within a minute, with over 300,000 orders on Taobao and more than 30,000 on JD.com, generating estimated sales between 260.7 million and over 3.64 billion yuan [11][15] Group 2: Market Reaction - Despite the high demand and sales figures, Pop Mart's stock price fell by 0.62% to 322.40 HKD per share on the day of the launch, indicating a lack of positive market response [4][16] - The absence of scalping and price hikes at the physical store suggests effective management of the product release, as the store only facilitated pickups and did not sell the product directly [6][9] Group 3: Financial Performance - Pop Mart reported a revenue of 13.88 billion yuan in the first half of the year, a 204.4% increase year-on-year, with a significant contribution from the Labubu series, which generated 4.81 billion yuan, accounting for 34.7% of total revenue [15] - The company aims to continue leveraging the Labubu brand to drive further revenue growth, following the success of both the large and mini versions of the product [15]