盒马旗下硬折扣品牌更名为超盒算NB

Core Viewpoint - The article discusses the rebranding of Hema's budget community supermarket, Hema NB, to "Super Box Calculation NB," emphasizing its continued focus on affordable community supermarket positioning and private label products [2][4]. Group 1: Store Opening and Expansion - On August 29, 17 new Super Box Calculation NB stores opened across 10 cities in Jiangsu, Zhejiang, and Shanghai [2]. - The total number of Super Box Calculation NB stores, including those that have been renamed from Hema NB, has approached 300 by the end of August [4]. Group 2: Product Offering - The upgraded Super Box Calculation NB features around 1,600 SKUs, covering fresh produce, 3R (ready-to-eat), standard products, and frozen goods, with private label products accounting for 60% of the offerings [3][4]. - Examples of pricing include a 5.05 kg antibacterial laundry detergent priced at 17.8 yuan, 1.5 liters of fresh milk at 14.9 yuan, and a 24-pack of purified water at 9.9 yuan, highlighting the store's focus on large and affordable products [3]. Group 3: Trademark Registration - Hema (China) Co., Ltd. has applied for multiple trademarks related to "Super Box Calculation NB," covering various international classifications, including textiles, medical devices, and leather goods, with some trademarks already successfully registered [4][5].