在盒马地盘里抢食，美团首家自营超市开业了

Core Viewpoint - Meituan's new supermarket "Happy Monkey" aims to enhance its retail presence by leveraging its existing supply chain and user base, targeting both in-store and delivery shopping experiences to compete with established players like Hema NB [2][5][6]. Group 1: Store Launch and Strategy - The first "Happy Monkey" store opened in Hangzhou on August 29, featuring a self-owned supply chain with a variety of products including fresh produce, baked goods, and daily necessities, alongside many private label items [2]. - A second store is planned in Beijing, and currently, "Happy Monkey" does not offer home delivery, focusing solely on in-store shopping [4]. - The launch in Hangzhou is strategic due to the city's status as an e-commerce hub and its existing competition, which allows for direct benchmarking of business models [5]. Group 2: Competitive Landscape - Experts suggest that "Happy Monkey" is positioned to compete directly with Hema NB, as both share similarities in store positioning, product structure, and private label strategies [6]. - "Happy Monkey" benefits from Meituan's ecosystem, including a user base of over 500 million, a delivery network for rapid service, and integrated supplier resources to reduce costs and improve efficiency [6]. Group 3: Challenges and Market Position - Despite its advantages, "Happy Monkey" faces challenges such as Hema NB's established brand recognition and supply chain barriers, as well as Meituan's relatively limited experience in retail [6]. - Consumer trust in Meituan's transition from a food delivery platform to a physical retailer will take time to build, with food safety and operational capabilities being critical factors for success [6]. - Overall, Meituan's strategy includes exploring instant retail and expanding offline stores, with over 5,500 brand satellite stores opened in collaboration with major restaurant chains as of July [6].