陪伴机器人，想做下一个泡泡玛特

Core Viewpoint - The article discusses the emerging trend of emotional consumption in the robotics sector, particularly in the field of companion robots, highlighting recent financing activities and the challenges these companies face in balancing functionality and emotional value [3][9]. Financing Situation of Companion Robots - In August 2025, two companion robot companies announced financing, with most funding occurring in the angel and A-round stages, indicating the early stage of the market [3]. - Haivivi raised 200 million yuan in A-round funding in August 2025, backed by several prominent investors [4]. - Other companies like Ropet and Vbot have also secured funding, with amounts ranging from millions to hundreds of millions [4]. Product Development and Market Strategy - Haivivi's first product, BubblePal, has sold 200,000 units, showcasing the demand for companion robots [5]. - The product features a voice interaction system that differentiates it from traditional plush toys, focusing on children's needs [7]. - Haivivi aims to avoid overloading the product with features that could detract from its emotional appeal, similar to the strategy employed by pop culture brand Pop Mart [8][9]. IP Strategy and Market Positioning - Haivivi has secured licenses for well-known IPs like Ultraman and Peppa Pig, and is also developing original IPs through collaborations with creators [11]. - The company has launched its second-generation product, CocoMate, which has already sold over 3,000 units on e-commerce platforms [12]. - Other companies, like Ropet, focus on creating long-lasting hardware products complemented by accessories and services to maintain ongoing commercial value [12]. Emotional Value vs. Functionality - The challenge for companion robot companies lies in balancing the emotional value of their products with functional capabilities, ensuring that they do not become perceived merely as assistants [9][15]. - Companies are exploring various interaction models to enhance user engagement and emotional connection, moving beyond simple voice interaction [15].