小杨哥和东北雨姐，别再惦记复出了

Core Viewpoint - The potential return of the influencer "Xiao Yang Ge" and "Dong Bei Yu Jie" to the live-streaming e-commerce scene is increasingly unlikely due to intensified regulatory scrutiny and significant loss of followers [6][9][25]. Group 1: Regulatory Challenges - The Chinese government has publicly named "Xiao Yang Ge" and "Dong Bei Yu Jie" in a recent press conference, emphasizing the need to maintain order in online transactions and to crack down on irregularities in the live-streaming e-commerce sector [6][8]. - Both influencers faced substantial fines last year for misleading advertising and selling counterfeit products, with "Xiao Yang Ge" fined nearly 700 million yuan and "Dong Bei Yu Jie" fined approximately 6.72 million yuan [6][8]. - Their accounts on Douyin have been restricted, with "Xiao Yang Ge" facing a complete suspension of related accounts and "Dong Bei Yu Jie" being banned entirely [8]. Group 2: Attempts at Comeback - "Xiao Yang Ge" has made multiple attempts to return to the spotlight, including appearing in a short video in May, but has not yet resumed live-streaming [11][16]. - "Dong Bei Yu Jie" has also tried to re-enter the scene through various social media accounts and public appearances, but these efforts have been met with skepticism and have often resulted in account suspensions [19][21]. - Both influencers have engaged in public charity events to maintain visibility, but their core business remains largely inactive [21]. Group 3: Impact of Follower Loss - "Xiao Yang Ge" has lost approximately 20 million followers, dropping from 120 million to 104 million, while "Dong Bei Yu Jie" has seen a decline from 24.5 million to 17.7 million followers [9][26]. - The loss of followers is critical as their business models heavily rely on personal branding; without their presence, their live-streaming ventures face potential collapse [25][26]. Group 4: Industry Context - The live-streaming e-commerce industry in China is transitioning from rapid growth to a more mature phase, with a projected online retail sales figure of 15.5 trillion yuan in 2024, reflecting a 7.2% year-on-year growth [35][36]. - The era of tolerance for problematic influencers is diminishing, making it increasingly difficult for those with past controversies to regain public trust and return to prominence [37][39]. - The case of "Xiao Yang Ge" and "Dong Bei Yu Jie" illustrates the challenges faced by influencers in a stricter regulatory environment, where any misstep could lead to permanent career setbacks [39][40].