战功赫赫，低调勇猛，稳居华为权力核心15年，他才是任正非最信任的2 号人物

Core Viewpoint - The article highlights the significant role of Xu Zhijun in Huawei's success, emphasizing his low-profile yet impactful leadership style and strategic contributions to the company’s growth and international expansion [4][38]. Group 1: Xu Zhijun's Background and Career - Xu Zhijun, born in 1967, began his education at a local teacher's college and later pursued advanced degrees at East China Institute of Technology, showcasing his determination and academic excellence [9][12]. - He joined Huawei in 1993, a time when the company was struggling, and quickly became integral to the development of the C&C08 digital switch, which was crucial for Huawei's survival and growth [12][16]. - By 1995, under his leadership, Huawei's sales surged to 1.5 billion yuan, marking its emergence as a key player in the domestic telecom market [16]. Group 2: International Expansion and Market Strategy - In 1996, Xu was appointed Vice President of Marketing, leading Huawei's efforts to penetrate the Russian market, which initially faced significant challenges due to brand recognition and economic conditions [19][20]. - Despite early setbacks, by 2003, Huawei's sales in Russia exceeded 100 million USD, demonstrating Xu's effective management and strategic foresight [22]. - Xu played a pivotal role in Huawei's international strategy, particularly in Europe, where the company achieved significant market share and revenue growth, with overseas sales surpassing domestic sales for the first time in 2005 [25][26]. Group 3: Leadership Style and Corporate Culture - Xu Zhijun is characterized as a straightforward and collective-oriented leader, often challenging conventional views within Huawei and advocating for a culture of accountability and performance [30][31]. - His management approach includes a strong emphasis on organizational health and the necessity of "new metabolism" within the company, reflecting a commitment to maintaining a dynamic and efficient workforce [33]. - Xu's ability to identify and act on emerging opportunities, such as the push for Huawei's smartphone development, illustrates his keen market insight and adaptability [35][36]. Group 4: Current Challenges and Strategic Response - The article notes the ongoing challenges Huawei faces from geopolitical tensions and market restrictions, particularly from Western countries, positioning Xu and Ren Zhengfei as key figures in navigating these crises [38][39]. - Their leadership is crucial in steering Huawei through turbulent times, ensuring the company's resilience and continued innovation in the face of external pressures [39].