证券时报·2025-08-30 14:11Core Viewpoint - The article highlights the growing popularity of the "Su Super" league in Jiangsu, with significant attendance and economic impact, alongside the involvement of JD.com and its founder Liu Qiangdong in local events [2][4]. Group 1: Su Super League - The "Su Super" league has gained immense popularity since its launch in May, with single-match attendance exceeding 60,000 [2]. - It serves as a catalyst for cultural tourism and consumer spending across 13 cities in Jiangsu, projected to generate over 300 million yuan in economic benefits [2]. - Each city in Jiangsu is expected to see an increase in revenue of over 20 million yuan due to the league [2]. Group 2: JD.com and Liu Qiangdong's Involvement - JD.com became the official strategic partner of the "Su Super" league and the top strategic partner for the Suqian football team in the second quarter of this year [2]. - Liu Qiangdong's appearance at the Su Super match coincided with the opening of four JD discount supermarket stores in Suqian, which saw a high volume of customers on opening day [4]. - The JD discount supermarket model is unique, leveraging JD's supply chain to offer a wide range of products, and has seen significant success since its first store opened in Hebei [6]. Group 3: Financial Performance - JD.com reported a revenue of 356.7 billion yuan (approximately 49.8 billion USD) for the second quarter, marking a year-on-year growth of 22.4%, surpassing market expectations [6]. - The net profit attributable to ordinary shareholders was 6.2 billion yuan (900 million USD), with a significant increase from the previous year's second quarter [6].