年轻人又爱看乡村剧了？杨幂“牺牲美貌”年代戏破圈

Core Viewpoint - The article discusses the success of the Chinese period drama "生万物" (Life of All Things), which has broken through traditional barriers in rural-themed dramas, attracting a wide audience across urban and rural demographics, and achieving high viewership ratings and online engagement [3][6][10]. Summary by Sections Overview of the Drama - "生万物" is a period drama set in rural Shandong, depicting land changes from 1927 to 1947, focusing on the lives of characters from three families [6][10]. - The show premiered on August 13, achieving a peak viewership rating of 2.68% on CCTV-8, the highest in three years, and surpassed 2 billion views across platforms by August 23 [3][10]. Director's Vision - Director Liu Jiacheng aims to present the complexities of rural society and the fates of different social classes during a transformative era, maintaining the original spirit of the source material [6][12]. - The title "生万物" symbolizes hope and vitality, contrasting with the tragic themes of the original novel [6][10]. Authenticity and Production - The drama was filmed in a real, abandoned village in Shandong, enhancing its authenticity with detailed set designs that reflect historical accuracy [9][10]. - The production team emphasized real-life agricultural practices, capturing the essence of rural life through seasonal farming activities [10][12]. Casting and Audience Reception - The casting of popular young actors like Yang Mi and Ou Hao has attracted a younger audience, with 32% of viewers under 35 at the premiere, increasing to 43% by the finale [19]. - Yang Mi's commitment to authenticity, including immersing herself in rural life, has been noted as a significant factor in the show's appeal [9][18]. Challenges and Controversies - The use of popular actors has sparked mixed reactions, with some praising their performances while others criticize the mismatch between their celebrity status and rural character portrayals [18][19]. - The article highlights the tension between commercial appeal and artistic integrity in casting decisions for rural-themed dramas [19].