财联社·2025-08-31 03:00Core Viewpoint - The insurance industry is undergoing a significant transition with the adjustment of the guaranteed interest rates for various insurance products, leading to a shift in consumer behavior and product offerings [1][3][4]. Group 1: Product Adjustments and Market Reactions - Many insurance companies are rapidly switching products, with numerous old products being phased out by August 31, leading to a surge in sales activity as agents push for last-minute purchases [1][4]. - The guaranteed interest rates for ordinary and participating insurance products are set to decrease, with ordinary products dropping from 2.5% to 2.0%, and participating products from 2.0% to 1.75% [3][4]. - The adjustment in rates is expected to increase premiums for critical illness insurance, with adult policies rising by approximately 13% and children's policies by up to 29% [3]. Group 2: Consumer Behavior and Sentiment - Consumer sentiment has stabilized despite the frequent adjustments in insurance product rates, with many customers now accustomed to the reality of lower guaranteed rates [6][7]. - Old customers are more likely to increase their coverage during the transition period, while those who were previously hesitant are not likely to make impulsive purchases due to the rate changes [7][8]. - The focus for insurance agents is on existing customers and those who have previously shown interest in purchasing insurance, particularly critical illness coverage [7][8]. Group 3: Industry Trends and Future Outlook - The insurance industry is expected to shift towards more flexible products like participating insurance, which can better adapt to changing market conditions and consumer needs [9][10]. - Companies are encouraged to enhance their product structures and focus on providing stronger protection features rather than relying solely on investment returns [2][10]. - The transition to a lower interest rate environment is seen as a critical turning point for the industry, prompting a move from scale expansion to quality development [8][10].