新浪财经·2025-08-31 07:33Core Viewpoint - The return of Liu Qiangdong, founder of JD.com, to his hometown of Suqian has generated significant public interest and media coverage, highlighting his engagement with local communities and the strategic launch of JD's discount supermarket chain as part of its market penetration strategy [3][4][19]. Group 1: Liu Qiangdong's Return and Public Engagement - Liu Qiangdong's visit to Suqian included interactions with local residents, showcasing a down-to-earth persona as he enjoyed local food and drink at night markets [6][10]. - The opening of four JD discount supermarkets in Suqian attracted large crowds, with residents lining up despite rainy weather, indicating strong local interest and support [20][24]. - Liu's presence at local events, such as cheering for the Suqian football team, further solidified his connection to the community and enhanced the visibility of JD's brand [12][17]. Group 2: JD Discount Supermarket Launch - The JD discount supermarket chain represents a new retail format in China, leveraging JD's supply chain advantages and offering a wide range of products [20][27]. - The four stores opened in Suqian are over 5,000 square meters each, featuring more than 5,000 SKUs, and are strategically located in commercial hubs [22][25]. - The first day of operations saw over 300,000 customers, significantly exceeding typical foot traffic, and resulted in record sales for the discount format [25][27]. Group 3: Strategic Implications for JD.com - Liu Qiangdong's return and the supermarket launch are part of JD's broader strategy to penetrate lower-tier markets, positioning Suqian as a testing ground for new retail initiatives [19][27]. - The company has been rapidly expanding its offline presence and market reach, with plans for further openings in other regions yet to be disclosed [27].