年轻人涌入、线上增长71.82%，比音勒芬用战绩破局难题

Core Viewpoint - The article highlights the impressive performance of Biyinlefen in the apparel industry, showcasing its ability to achieve significant growth despite a challenging market environment, emphasizing its strategic focus on high-end golf apparel and long-term brand development [3][4][6]. Group 1: Financial Performance - In the first half of 2025, Biyinlefen reported an overall revenue growth of 8.63%, with a remarkable 22.33% increase in revenue for the second quarter, setting a historical record for the same period [2][4]. - The company's revenue growth significantly outpaced the apparel industry's average, where the retail sales of clothing, shoes, and hats only grew by 3.1% [6]. Group 2: Strategic Positioning - Biyinlefen's strategic choice to focus on the niche market of golf apparel has proven to be a forward-looking decision, allowing the company to avoid direct competition with international giants and tap into a growing market segment [7][8]. - The brand's alignment with high-net-worth individuals, who demand quality and brand recognition, has established a solid customer base and high profit margins [8]. Group 3: Brand Development and Innovation - Biyinlefen has built a strong competitive edge through a commitment to high-quality products and a focus on the high-end consumer market, maintaining a leading position in the competitive apparel landscape [11]. - The company has continuously invested in research and development, maintaining a research expense ratio of around 3%, which is significantly higher than the industry average, facilitating ongoing innovation in product design and technology [16]. Group 4: Partnerships and Recognition - Biyinlefen has been the strategic partner of the Chinese national golf team for twelve years, which has enhanced its brand credibility and visibility in the market [12][14]. - The collaboration has led to the development of high-performance sportswear for the national team, further solidifying Biyinlefen's reputation for quality and innovation [12][16]. Group 5: Global Expansion Strategy - Biyinlefen is pursuing a dual strategy of "independent research and development + international acquisitions" to enhance its global presence, with recent acquisitions of French luxury brand CERRUTI 1881 and British brand KENT&CURWEN [19][20]. - This long-term strategy aims to establish Biyinlefen as a leading high-end brand in the global market, leveraging its expertise in golf apparel as a foundation for broader brand recognition [20].