Core Viewpoint - The popularity of stand-up paddleboarding (SUP) has surged, particularly among women aged 25 to 40, transforming it into a mainstream outdoor activity with significant market potential [2][13][14]. Industry Trends - The paddleboard industry is experiencing rapid growth, with production capacity in China accounting for over 70% of global output, and the market is expected to reach approximately $1.59 billion by 2025, growing at an annual rate of 9.95% [13][14]. - The paddleboard market is characterized by a shift in consumer demographics, with women becoming the primary consumers, leading to increased demand for products tailored to this demographic, such as pink paddleboards [13][14]. - The paddleboard rental market is also expanding, with businesses offering comprehensive services that combine accommodation and water sports, catering to families and small groups seeking leisure activities [18][19]. Consumer Insights - Paddleboarding is perceived as a low-cost and accessible sport, with entry-level boards available for as low as 200 to 1000 yuan, making it an attractive option compared to other outdoor activities [5][10]. - The sport's ease of learning and the availability of diverse water venues contribute to its growing popularity, with many consumers sharing their experiences on social media [10][15]. Market Opportunities - The paddleboard industry presents various development opportunities, including training programs for different skill levels, integration with tourism, and enhancements in rental services to improve customer experience [20]. - Companies like Tuno Outdoor are innovating by introducing multifunctional paddleboards and expanding their product lines to meet the evolving preferences of consumers [19][20].
亮马河上的桨板多到“下不去水”
经济观察报·2025-08-31 11:28