中国殡葬业，在老龄社会干亏了

Core Viewpoint - The funeral industry in China, traditionally seen as a stable market, is facing significant challenges as consumer behavior shifts and companies report declining revenues and increasing losses [4][12][18]. Group 1: Industry Overview - The funeral service market in China was valued at 169.5 billion yuan in 2015 and is projected to reach 411.4 billion yuan by 2026 [7]. - Fushouyuan, the leading company in the sector, reported a net loss of 260 million yuan in the first half of 2025, confirming previous loss warnings [4][12]. - The average sales price of operational graves at Fushouyuan increased from 102,500 yuan in 2018 to 119,500 yuan in 2023, with a projected price of approximately 121,200 yuan in 2024 [10]. Group 2: Financial Performance - Fushouyuan's total revenue for the first half of 2025 was approximately 611 million yuan, a decrease of 44.5% compared to the previous year [12]. - The number of operational graves sold by Fushouyuan decreased by 6.7% year-on-year, from 6,704 to 6,253 graves, with a significant drop in revenue from grave services [14][18]. - The overall revenue for Fushouyuan fell by 20.9% in 2024 due to a reduction in grave sales [15]. Group 3: Changing Consumer Behavior - Consumers are becoming more cautious with their spending on funeral services, leading to a decline in the purchase of high-end graves [20][21]. - There is a growing preference for eco-friendly burial options, such as sea burials and tree burials, as people seek more cost-effective and meaningful ways to honor the deceased [24][28]. - Cultural shifts in attitudes towards death and funerals are prompting individuals to prioritize personal connections over extravagant ceremonies [28][30]. Group 4: Industry Transformation - The funeral industry is experiencing a shift from a profit-driven model based on high land prices to a service-oriented approach focused on humanistic care [30][34]. - Companies are exploring digital solutions and human-centered services, such as online memorials and life education, to adapt to changing market demands [30][31]. - The traditional revenue model of selling graves is being challenged, as new digital services may offer lower profit margins, requiring companies to serve a larger customer base to maintain profitability [32][34].