成都车展上20个主播围着拍华为，20个销售排队卖小米

Core Viewpoint - The Chengdu Auto Show reflects the strategies of 120 participating car companies, emphasizing "sales over exhibition" as the main theme, with a focus on attracting consumer attention through various marketing tactics, including live streaming and celebrity endorsements [3][5][10]. Group 1: Event Overview - The Chengdu Auto Show, held for 10 days, is the first major A-level auto exhibition in the second half of the year and serves as a barometer for the development of the automotive market in Central and Western China [3]. - Despite a decrease of 10 participating car companies compared to last year, the show remains significant for initiating the peak sales season in the automotive industry [3]. Group 2: Marketing Strategies - Car companies are increasingly prioritizing customer engagement and order conversion at the show, with a focus on sales personnel from 4S stores rather than company executives [5][6]. - The use of live streaming and social media influencers has become a prominent strategy, with numerous influencers gathering around popular models to create a lively atmosphere and attract consumers [6][10]. Group 3: Brand Competition - Domestic brands are heavily promoting their collaboration with Huawei's technology, using terms like "Huawei full family bucket" and "Huawei's intelligent driving systems" to enhance their appeal [5][8]. - In contrast, foreign brands appear less vibrant, with some adopting a more traditional sales approach, such as offering limited-time discounts to attract customers [7][10]. Group 4: Consumer Engagement - Emotional value is increasingly recognized as a key factor in consumer purchasing decisions, with companies like BYD emphasizing the importance of emotional experiences in their marketing strategies [10][11]. - The trend of high-level executives personally delivering vehicles to customers has gained popularity, enhancing the emotional connection between brands and consumers [11]. Group 5: Demographic Shifts - The automotive market is witnessing a shift in demographics, with an increase in female consumers, particularly those aged 25-38, who are more focused on design and value [12]. - Data indicates that the proportion of female consumers in the new energy vehicle market has risen to 26.5%, with a notable demand for spacious SUV models [12].