合资车企陷流量焦虑，有销售称“每人每天必须拉30个公号关注”

Core Viewpoint - The article highlights the urgent need for joint venture car manufacturers to adapt to the changing automotive market, particularly in the face of rising competition from domestic brands and the increasing importance of electric and intelligent vehicles [4][9]. Group 1: Market Dynamics - Joint venture car manufacturers are experiencing "flow anxiety" as they struggle to compete with domestic brands that are gaining market share [4][9]. - The sales strategies at the Chengdu Auto Show reflect a shift towards emotional engagement and customer retention, with joint venture brands focusing on creating memorable experiences rather than just showcasing product specifications [3][4]. Group 2: Product Development and Innovation - Major joint venture brands like Volkswagen and Buick are launching new electric and hybrid models, indicating a strategic shift towards electrification and smart technology [6][9]. - The ID. EVO concept car from Volkswagen represents a significant step in their local development strategy, showcasing a collaboration with XPeng on electronic architecture [6][9]. Group 3: Consumer Preferences - A report indicates that 90% of consumers are willing to pay extra for advanced intelligent driving services, with 30% willing to pay over 10,000 yuan [6]. - The shift in consumer preferences towards smart features over traditional performance metrics is reshaping the competitive landscape [6][7]. Group 4: Strategic Adjustments - Joint venture brands are beginning to implement new pricing strategies, such as fixed pricing models, to enhance brand value and market stability [10]. - Companies are exploring innovative sales and distribution models, including direct sales and performance-based dealer compensation, to adapt to the evolving market [9][10]. Group 5: Future Outlook - Despite current challenges, joint venture brands still have opportunities in the electric vehicle market, provided they are willing to sacrifice short-term profits for market share [10]. - The ability to innovate and improve product offerings will be crucial for joint venture brands to regain competitiveness in the rapidly changing automotive landscape [10].