Core Viewpoint - The article highlights the rapid growth and integration of skiing into urban life in China, driven by major events like the Beijing Winter Olympics and government support for the ice and snow economy, indicating a shift towards year-round skiing activities across various regions [2][4]. Group 1: Industry Growth and Economic Impact - The Chinese ice and snow economy is positioned as a new growth point, with the government emphasizing its development in recent policy documents [4]. - The projected consumer spending on ice and snow sports for the 2024-2025 season is expected to exceed 187.5 billion yuan, marking a growth of over 25% compared to the previous season [4]. - The number of indoor ski resorts has surged from 5 in the 2013-2014 season to 59 in the 2023-2024 season, with an anticipated increase to 79 by the 2024-2025 season [4][6]. Group 2: Regional Developments and Trends - Southern provinces like Zhejiang, Jiangsu, and Guangdong are leading in the number of indoor ski resorts, with 12, 7, and 5 respectively, showcasing a trend of integrating skiing into local lifestyles [6]. - The ice and snow sports sector in regions like Guangdong, particularly Guangzhou, is transitioning from an experimental phase to a normalized development stage, contributing to regional economic growth [7]. Group 3: Leading Companies and Market Position - China has become the global leader in indoor ski resorts, with seven out of the top ten largest indoor ski areas worldwide located in the country, including Shanghai Yao Snow and several others [9]. - The company "Hot Snow Miracle" has rapidly expanded its operations, with plans for additional ski resorts, including the upcoming Shenzhen location, which will be its 11th indoor ski facility [11]. Group 4: Training and Talent Development - The indoor ski industry is experiencing significant growth in talent development, with over 160 million training sessions conducted and a compound annual growth rate of over 80% in the training sector since 2021 [11]. - The establishment of competitive skiing teams in collaboration with local educational institutions is fostering a new generation of athletes, with approximately 2,000 children entering competitive skiing through this system [11]. Group 5: Future Prospects and Innovations - The indoor ski industry is seen as a high-frequency consumption scenario, with potential for diverse collaborations across various sectors, including tourism and logistics [12]. - The company "Hot Snow Miracle" is exploring international partnerships for indoor ski projects, indicating confidence in the global expansion of the indoor skiing market [12].
全球十大滑雪场中国占据七席，南方室内滑雪场最集中在这三省→
第一财经·2025-09-01 14:45