暑期档票房超去年：国产片票房占比七成，上海连续三年获得票房冠军

Core Insights - The 2025 summer box office in China reached a total of 11.966 billion yuan with 321 million admissions, marking a year-on-year increase of 2.76% and 12.75% respectively, showcasing the vitality of local film production [3][4][12] - Domestic films accounted for 76.21% of the total box office, indicating a strong preference for local content among audiences [3][4] - Shanghai maintained its position as the top city for box office revenue for three consecutive years, reinforcing its status as the "Movie City" of China [3][4] Box Office Performance - The top five films of the summer season were: "Nanjing Photo Studio" (2.89 billion yuan), "Wang Wang Mountain Little Monster" (1.455 billion yuan), "Chasing the Wind" (879 million yuan), "Lychee of Chang'an" (678 million yuan), and "Jurassic World: Rebirth" (567 million yuan) [5][6] - A total of 19 films surpassed 100 million yuan at the box office during the summer, contributing to an overall annual box office exceeding 39.3 billion yuan by the end of August [6][12] Audience Trends - The proportion of individual ticket purchases increased for the third consecutive year, with the largest growth this year, while the proportion of dual ticket purchases reached a five-year low [7] - The demographic of new users skewed older compared to previous years, with "Nanjing Photo Studio" attracting nearly 30% new viewers [7][12] Regional Box Office Distribution - Guangdong and Jiangsu provinces both surpassed 1 billion yuan in box office revenue, with Guangdong leading at 1.599 billion yuan, accounting for 13.4% of the national total [8] - The top ten provinces collectively contributed 79.05 billion yuan, with an average ticket price of 37.9 yuan [8] Animation Film Success - "Wang Wang Mountain Little Monster" set a record for the highest box office for a domestic 2D animated film, surpassing previous records with over 38 million admissions [13][14] - The increase in family audiences has led to a rise in the average viewing age, reflecting a growing interest in animated films [13][14] Industry Outlook - The quality of domestic films is improving, supported by policy adjustments that favor local productions over foreign imports, particularly from Hollywood [14][15] - The summer box office demonstrated resilience and adaptability, with notable highlights such as the success of animated films and the emergence of new audience demographics [15]