第一财经·2025-09-01 23:34Core Viewpoint - Tesla's sales in several European markets have declined significantly due to intense competition and consumer dissatisfaction with Elon Musk's political stance [3][4]. Group 1: Sales Performance - In August 2024, Tesla's vehicle registrations in France dropped by 47.3% compared to the same month in 2023, while the overall automotive market in France grew by nearly 2.2% [3]. - Tesla's registrations in Sweden fell by over 84%, in Denmark by 42%, and in the Netherlands by 50% [3]. - In Norway, Tesla's registrations increased by 21.3%, but this growth was overshadowed by BYD's 218% surge [3][4]. - In Spain, Tesla's sales reached 1,435 units, a 161% increase from 549 units in August 2023, yet BYD's sales grew over 400% to 1,827 units [3]. Group 2: Competitive Landscape - Tesla faces challenges due to a smaller, aging vehicle lineup, with no new market models launched since the Model Y in 2020, while competitors are introducing new models [4]. - The market share of Tesla in Western Europe decreased from 2.5% in 2024 to 1.7% in the first half of 2025, indicating a more competitive environment [5]. Group 3: Consumer Sentiment - Elon Musk's political affiliations have polarized consumer opinions, with over half of surveyed individuals stating that Musk's influence delays their purchase of Tesla vehicles [5]. - The brand's dominance is no longer taken for granted, reflecting a shift in consumer sentiment [5]. Group 4: Impact on Used Car Market - Tesla's significant price cuts on new vehicles have adversely affected the value of used Teslas, with a 270% increase in used Tesla sales recorded in July 2023 [6]. - The average price of used Model Y vehicles has dropped by 41% since July 2023 [6].