Core Viewpoint - The article discusses the ambitious plans of Chase Technology to enter the automotive industry, aiming to produce a luxury electric vehicle by 2027, while highlighting the challenges and complexities of this endeavor in a highly competitive market [1][2]. Group 1: Company Strategy and Plans - Chase Technology has announced the incubation of a new automotive project, planning to launch its first ultra-luxury electric vehicle by 2027, directly competing with renowned brands like Bugatti [1]. - The company has outlined five product lines, targeting various segments of the automotive market, including high-end brands like McLaren and Lamborghini, as well as competing with domestic players like Tesla and NIO [1][3]. - The "Starry Sky Plan" has been established as the core of its automotive business, with a team of over 1,000 employees, many of whom come from leading companies in the industry [4]. Group 2: Technological and Operational Challenges - Despite its ambitions, Chase Technology faces significant challenges in technology and industry qualifications, particularly in matching the performance of established brands like Bugatti [9][12]. - The company has a history of technological development, with 6,379 patent applications related to automotive technology, but it still lacks the necessary experience in automotive R&D and production processes [4][10]. - The "left-hand" business model focuses on modifying existing domestic models for export, while the "right-hand" model aims for self-developed vehicles, which is currently stalled at the design review stage [5][6][7]. Group 3: Market Context and Competitive Landscape - The Chinese automotive market is highly competitive, with existing players struggling to maintain profitability, making it difficult for new entrants like Chase Technology to establish a foothold [1][13]. - The domestic robot vacuum market, where Chase Technology primarily operates, has seen declining sales, prompting the company to diversify into automotive manufacturing [13]. - Other companies in the home appliance sector have attempted similar transitions into automotive but have faced challenges due to their smaller scale and resources compared to giants like Xiaomi and Huawei [13].
想造“世界上最快的车”,追觅是“无畏”还是“无知”
21世纪经济报道·2025-09-01 15:57