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21世纪经济报道·2025-09-01 23:46

Core Viewpoint - The article discusses the current state and challenges of the Chinese film industry, highlighting the need for a modern industrial system to enhance sustainable development and improve film quality and audience engagement [1][2][3]. Group 1: Box Office Performance - In 2025, the total box office for the summer season in China reached 11.966 billion, with 321 million viewers, marking year-on-year growth of 2.76% and 12.75% respectively, and domestic films accounted for 76.21% of the box office [1]. - The film industry has experienced significant fluctuations in box office performance, with annual box office surpassing 64 billion in 2019, dropping to approximately 54.9 billion in 2023 and projected to be around 42.5 billion in 2024 [1]. - The summer box office saw growth, with the highest-grossing film, "Nanjing Photo Studio," earning 2.892 billion [1]. Group 2: Supply and Demand Dynamics - The volatility in box office performance is attributed to issues related to supply quality and structure, as well as changing audience preferences, leading to increased market fluctuations [1]. - The film industry faces challenges such as reliance on blockbuster periods (e.g., Spring Festival, summer) and a lack of regular supply, which results in films being perceived primarily as holiday consumption [1]. - The shift in demand from entertainment consumption to "topic consumption" necessitates films to become social discussion points to attract audiences, although excessive marketing can undermine trust in film quality [2]. Group 3: Industry Development and Future Outlook - To address current challenges, the film industry must establish a modern industrial system that promotes sustainable development and respects industry regulations, focusing on professional division of labor and standardized production [2]. - Reducing production costs is essential to attract social capital and enhance industry vitality, moving away from dependence on star power and marketing towards storytelling-driven content [2]. - The Chinese film industry has significant growth potential due to its large market size, and there is a need to strengthen content production to meet higher cultural demands and enhance national cultural soft power [3].