幽灵外卖店，用AI门头照撑门面

Core Viewpoint - The article discusses the rise of AI-generated storefront images used by takeout restaurants to mislead consumers, creating a disparity between the online representation and the actual physical store conditions [6][19]. Group 1: Consumer Experience - Consumers are increasingly deceived by takeout restaurants using AI-generated images that portray them as bustling dine-in establishments, leading to disappointment upon discovering the reality [7][8]. - A specific case is highlighted where a consumer, Chen Ying, was attracted to a restaurant based on its appealing online image, only to find it was a small takeout shop with no dine-in options [8][11]. Group 2: Social Media and Public Reaction - Many users on social media platforms like Xiaohongshu and Weibo have shared similar experiences of being misled by AI-generated storefront images, indicating a widespread issue [11][13]. - A pattern has emerged where consumers notice that restaurants using AI images often have little to no correlation with their actual storefronts, leading to a growing distrust [11][15]. Group 3: AI Image Generation and Industry Practices - The article notes that the proliferation of AI tools has enabled the mass production of these misleading storefront images, with various software available for generating such visuals [19][21]. - An emerging industry has developed around providing these AI-generated images, with services available on e-commerce platforms for as little as 10 to 40 yuan [21][23]. Group 4: Regulatory Response - In response to the rise of "ghost kitchens" and misleading practices, food delivery platforms like Meituan and Ele.me have increased their efforts to combat these issues, with Meituan reporting a 41% increase in the number of problematic merchants dealt with in 2024 compared to 2023 [23][24]. - Both platforms are enhancing their verification processes to ensure the legitimacy of merchants, including the use of AI technology to identify and eliminate fraudulent listings [24][25].