详解标识新规：如何给AI内容强制上“户口”

Core Viewpoint - The introduction of the "Identification Measures" and accompanying national standards aims to label AI-generated content, allowing users to distinguish between human-created and AI-generated materials, addressing the growing issue of misinformation online [2][3]. Regulatory Framework - Starting September 1, new regulations and standards related to the AI industry have been implemented, including the "Identification Measures" and the mandatory national standard "Cybersecurity Technology - Identification Methods for AI-Generated Synthetic Content" [2]. - These regulations are designed to combat the increasing prevalence of indistinguishable AI-generated content that can mislead users, as evidenced by incidents like the "Three Sheep Incident" [2]. Explicit Identification - The "Identification Measures" require all AI model or application providers to add explicit identification when generating content, which must clearly indicate that the content is AI-generated [5]. - Explicit identification must be included in various formats: - For text, it should be marked at the beginning, middle, or end with terms like "AI" or "generated" [5]. - For images, a label must be placed in the corner, with a minimum height requirement [6]. - For audio, it can be indicated verbally or through a specific Morse code rhythm [5]. - For video, similar labeling rules apply as for images, with specific duration requirements [6]. Implicit Identification - Implicit identification serves regulatory and machine purposes, embedded in the file metadata, including information on whether the content is AI-generated, who generated it, and a unique identifier [11]. - The measures encourage the use of digital watermarks to enhance traceability, although they are not mandatory [12]. Responsibilities of Providers and Users - AI tool providers must ensure compliance with the regulations by automatically adding both explicit and implicit identifiers to generated content [14]. - Users must declare and label any AI-generated content they publish, regardless of the proportion of AI involvement [15][16]. - The regulations emphasize that any deletion or alteration of identifiers is strictly prohibited, placing the responsibility on the content creator [8][16]. Impact on Content Creation - The regulations are seen as beneficial for serious content creators while posing challenges for those who misuse AI for misinformation or fraud [17]. - The goal is to restore trust in online content by ensuring that AI-generated materials are properly identified, thus allowing human narratives to regain prominence [17].