Core Insights - Over 95% of creative ideas fail to meet expectations when implemented, primarily due to a lack of structured processes. A systematic innovation funnel is essential for filtering, refining, and advancing the most promising concepts [3][4] Group 1: Importance of a Structured Innovation Funnel - A well-designed innovation funnel helps teams evaluate ideas at each stage, reducing risks and aligning innovation with strategic goals [3][4] - The funnel guides ideas through specific stages, from generation to concept development, testing, and full launch, ensuring only viable projects proceed [6][8] Group 2: Components of the Innovation Funnel - The structured innovation funnel consists of clear stage definitions, decision points, evaluation criteria, and effective management tools, which work together to identify high-potential ideas [6][8] - Each stage corresponds to specific steps in the innovation process: idea collection, concept development, business case creation, testing, and application [6][8] Group 3: Stages of the Innovation Funnel - Stage 1: Idea Collection and Generation focuses on encouraging contributions from employees, customers, and partners, emphasizing quantity and openness [15] - Stage 2: Concept Definition and Market Research involves refining selected ideas into detailed concepts, defining core value propositions, and conducting preliminary market research [19] - Stage 3: MVP and Development Stage aims to create a Minimum Viable Product (MVP) to test basic functionalities and gather user feedback [20] - Stage 4: Idea Implementation and Scaling shifts focus to execution, including beta testing and market entry strategies [24] - Stage 5: Integration into Product and Service Catalog finalizes the process by incorporating successful ideas into existing offerings, ensuring lasting impact and continuous improvement [28] Group 4: Real-World Examples - KPMG combines AI with human insights to drive creative discovery, utilizing a structured funnel to filter high-potential ideas [9] - Cisco's global innovation initiative aggregates thousands of ideas on a single platform, employing a structured model to evaluate and scale innovations [11]
好创意总被埋没?可能需要设计一个漏斗 | 红杉汇内参
红杉汇·2025-09-03 00:08