破解平台经济“内卷式”竞争，多项制度支撑正在建立

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules" aimed at regulating pricing behaviors in the platform economy, promoting healthy development, and ensuring compliance among operators [3][4][5]. Group 1: Regulatory Framework - The National Development and Reform Commission (NDRC) is accelerating the revision of pricing laws and establishing rules for internet platform pricing behavior to address issues like predatory pricing and false advertising [3][4]. - The new rules are seen as a significant step towards improving the regulatory framework for platform pricing behavior, marking an advancement in China's platform economy regulatory policy [4][5]. - The rules will work in conjunction with revised laws on unfair competition and pricing to provide institutional support for addressing "involution" in platform competition [4][5]. Group 2: Importance of Pricing Behavior - The platform economy has rapidly developed in China, playing a positive role in empowering the real economy and meeting consumer needs, making the regulation of pricing behavior crucial [4][5]. - Pricing is described as a "signal light" for market resource allocation and a tool for competition, highlighting the unique characteristics of pricing behavior in the internet platform sector [5][6]. Group 3: Key Provisions of the Rules - The "Behavior Rules" consist of 30 articles focusing on aspects such as autonomous pricing by operators, pricing display behavior, competitive pricing behavior, consumer price rights protection, and supervision mechanisms [7][8]. - The rules emphasize the protection of operators' rights to set prices autonomously, encouraging innovation and quality improvement in products and services [8][9]. - Specific requirements for price marking, promotional activities, and fair competition practices are outlined, including prohibitions against false advertising and predatory pricing [8][9]. Group 4: Implementation and Impact - The rules are expected to guide operators towards lawful and compliant business practices, thereby maintaining market order and promoting high-quality development of the platform economy [7][9]. - The implementation of these rules is anticipated to lead to a more regulated and law-abiding platform ecosystem, enhancing the overall health of the platform economy [9].