Core Viewpoint - Kraft Heinz announced a split into two independent publicly traded companies to accelerate profit growth, with Berkshire Hathaway as the largest shareholder holding approximately 28% [2][16]. Group 1: Company Split Details - The split will occur through a tax-free separation, creating two new companies whose names will be announced later [4][7]. - The first company, Global Taste Elevation Co, will focus on sauces, condiments, and ready-to-eat meals, with projected sales of nearly $15.4 billion in 2024, 75% of which will come from condiment sales [9]. - The second company, North American Grocery Co, will concentrate on North American grocery business, including products like Oscar Mayer hot dogs and Lunchables, with projected sales of approximately $10.4 billion in 2024 [9]. Group 2: Rationale Behind the Split - The split aims to simplify the business structure, enhance brand resource allocation, and improve profitability in response to ongoing performance pressures and industry changes [9][13]. - The complexity of Kraft Heinz's business has hindered its performance, making it difficult to focus on individual brands effectively [10][11]. - The separation will allow high-growth and cash flow businesses to operate independently, enabling investors to make targeted investments based on their preferences [12]. Group 3: Historical Context - The merger of Kraft and Heinz was initiated by Warren Buffett's Berkshire Hathaway in 2013, leading to the creation of the fifth-largest food and beverage company globally [15]. - Since its peak market value of over $100 billion in 2017, Kraft Heinz's market value has decreased by approximately 70% due to changing consumer preferences for healthier and more cost-effective food options [15].
又一食品巨头,重组!