上门体育生，被鸡娃家庭抢爆了

Core Viewpoint - The article discusses the rising trend of "sports delivery" services, where professional athletes provide personalized training at home, driven by increasing parental demand for children's physical education due to its impact on school admissions [5][12][22]. Group 1: Market Demand and Growth - Parents are increasingly prioritizing sports training for their children, especially with the influence of physical education scores on high school admissions [8][12]. - The "sports delivery" model is gaining popularity, with parents willing to pay for convenience and personalized training in familiar environments [10][13]. - The O2O (Online to Offline) market in China has surpassed 2.7 trillion yuan in 2023, with expectations to exceed 5 trillion yuan by 2027, indicating a significant market opportunity for sports delivery services [15][22]. Group 2: Service Model and Pricing - Athletes like Xiao Hai charge between 300 to 600 yuan per session, with many opting for direct payments to avoid intermediary fees [10][12]. - The service model allows for flexible pricing, with group training options reducing costs further, making it accessible for more families [11][16]. - The average monthly income for athletes providing these services can reach around 4,000 yuan, showcasing the financial viability of this model [10]. Group 3: Challenges and Risks - The rapid growth of "sports delivery" services raises concerns about the lack of standardized regulations and quality control, leading to potential safety and training efficacy issues [18][20]. - There are reports of inadequate training and safety measures, with some parents expressing dissatisfaction with the results and the qualifications of the trainers [19][20]. - The absence of a regulatory framework could lead to a decline in service quality, emphasizing the need for oversight in this emerging market [22]. Group 4: Future Outlook - The article suggests that while "sports delivery" is still in its infancy, there is potential for scalable growth driven by technology and changing consumer behavior [15][22]. - Platforms like Le Shi Sports are emerging to connect coaches and parents, enhancing service delivery and market reach [16][22]. - The overall sports industry in China is projected to grow, with the service sector's contribution increasing from 68.7% in 2020 to 72.7% in 2023, indicating a favorable environment for sports delivery services [22].