全球份额调查:中国企业在15个品类下滑

Core Insights - The article highlights the competitive landscape of global markets, indicating that the U.S. leads in 27 product categories, while China leads in 18 categories, an increase from 17 the previous year [2][7] - Despite some categories showing a decline in market share for Chinese companies, there are 24 categories where they have expanded their share, up from 21 the previous year [6] Group 1: Market Share Trends - In 2024, Chinese companies saw a reduction in market share across 15 categories, an increase from 13 categories in 2023 [4] - The market share of Chinese companies in the camera segment decreased from 52.5% to 49.9%, with Hikvision's share dropping by 1.8 percentage points [4] - The cloud services sector, previously growing, is now showing signs of decline, with Alibaba's share down by 0.7 percentage points [6] Group 2: Economic Impact - The ongoing real estate downturn in China, exacerbated by the crisis of Evergrande Group, has led to a sluggish domestic demand, impacting sectors like home appliances [6] - The real estate and related industries are estimated to account for 30% of China's GDP, contributing to economic stagnation and poor sales in home-related products [6] - The beer market also reflects this trend, with China Resources Beer’s market share declining by 0.2 percentage points to 5.2% [6] Group 3: Competitive Landscape - In the electric vehicle (EV) sector, Tesla's market share decreased by 2.3 percentage points to 16.1%, while the combined market share of Chinese companies like BYD exceeds 30% [6] - In the smartphone market, companies like Xiaomi and Transsion are gaining traction, particularly in emerging markets [7] - The U.S. government continues to exert pressure on Chinese companies through tariffs and regulations, which is expected to prolong the stagnation of the Chinese economy [7]