关店200家的“胖东来学徒”，交了份反面教材

Core Viewpoint - Yonghui Supermarket has faced significant challenges after attempting to adopt the "Fat Donglai" model, resulting in a 20.73% decline in revenue and a net loss of 241 million yuan, marking a continuation of its four-year losing streak with total losses exceeding 9.5 billion yuan [9][11][17]. Group 1 - Yonghui Supermarket's stock price surged over 250% in late 2022 after announcing its intention to learn from Fat Donglai [6]. - The company has rapidly transformed its stores, with 162 locations undergoing modifications by August 21, 2023, and a goal of 200 stores for the year [13][15]. - Despite the initial excitement and high customer traffic, the transformation has not led to improved financial performance, as the company continues to struggle with losses [28]. Group 2 - The transformation process, referred to as "Fat Reform," has been costly, with each modified store requiring an average investment of approximately 8 million yuan [40]. - Yonghui's reliance on the "Fat Donglai" brand for customer attraction has proven unsustainable, as the novelty wore off quickly and customers found no compelling reason to choose Yonghui over competitors [35]. - The company has not developed a competitive self-owned brand, which has hindered its ability to recover financially [37]. Group 3 - Employee compensation at Yonghui is significantly lower than that at Fat Donglai, with store managers earning up to 22,000 yuan compared to Fat Donglai's 78,000 yuan [38]. - The high costs associated with the transformation and the company's existing debt level of 88.73% pose significant financial risks [42]. - The cultural and operational aspects of the transformation need to align more closely with the successful practices of Fat Donglai, focusing on employee welfare and customer service [61].