上海赛事门票一分钟内售罄，UFC 如何成为百亿美元大生意？| 声动早咖啡

Core Viewpoint - UFC has successfully re-entered the Chinese market, demonstrating significant growth and popularity, with plans for more high-level events in the future [2][3]. Group 1: UFC's Market Presence - UFC returned to mainland China after six years, with 13,000 tickets selling out in under a minute, indicating high demand [2]. - The organization has seen a rise in attention in China due to the success of fighters like Zhang Weili and Li Jingliang [3]. - A recent broadcasting deal with Paramount worth $7.7 billion over seven years reflects UFC's growing global influence, with an average annual fee of $1.1 billion, doubling the previous ESPN contract [3]. Group 2: Historical Growth and Development - UFC was acquired in 2001 for approximately $2 million by the Fertitta brothers, who appointed Dana White to lead operations [4]. - Initially, UFC faced significant challenges, including a lack of regulations and public backlash, leading to a near bankruptcy situation around 2000 [5]. - The introduction of the reality show "The Ultimate Fighter" significantly boosted UFC's popularity, with viewership numbers increasing dramatically [6]. Group 3: Marketing and Audience Engagement - Dana White has been pivotal in promoting UFC, leveraging social media to enhance visibility, with UFC's Instagram following nearing 50 million [7]. - UFC's unique event format appeals to a younger demographic, with nearly half of its fans aged between 18 and 34, making it attractive to advertisers [9]. - The introduction of a sponsorship tax system in 2014 has increased UFC's commercial sponsorship revenue from $52 million in 2015 to $250 million recently [10].