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多地出招,抢抓楼市金九银十
21世纪经济报道·2025-09-03 12:50

Core Viewpoint - The article discusses the launch of various real estate promotional activities in multiple Chinese cities during the traditional peak season of "Golden September and Silver October," aimed at stimulating the housing market and providing financial relief to homebuyers [1][4][9]. Group 1: Promotional Activities - Hunan Province initiated the "Anju Furong · Chang Gou Hao Fang" campaign, involving 14 cities, to offer multiple home purchase incentives [1]. - Chongqing launched an online autumn real estate and home furnishing exhibition featuring over 100 projects from 23 brands [1]. - Liaoning Province started a "Real Estate and Home Furnishing Promotion Activity" with various companies participating and offering discounts [1][4]. Group 2: Duration and Format of Events - This year's "Autumn Fair" is characterized by a longer duration and a more diverse range of participating companies compared to previous years [3][4]. - The Hunan event will last until mid-November, while the fairs in Liaoning and Chongqing will continue until the end of October [4]. Group 3: Discounts and Incentives - Many real estate companies are offering special price discounts, full payment incentives, and other promotional measures during the fairs [4][5]. - Specific incentives include a maximum subsidy of 200,000 yuan for homebuyers in Yueyang, and a 15,000 yuan voucher for full payment buyers in Changchun [5]. Group 4: Policy Support - Recent policy measures have been introduced in various cities to stabilize the housing market, including adjustments to housing fund policies and the introduction of purchase subsidies [5][8]. - Major cities like Beijing and Shanghai have implemented significant policy changes to stimulate demand, such as relaxing purchase restrictions and optimizing loan policies [7][8]. Group 5: Market Outlook - Analysts expect a rebound in market activity during the "Golden September and Silver October" period, driven by the combination of promotional events and supportive policies [9]. - The overall sentiment in the market is optimistic, with expectations of increased project launches and sales in core cities [9].