第一财经·2025-09-03 13:23Core Viewpoint - BYD has taken legal action against a self-media account for defamation, resulting in a court ruling that requires the account to apologize, delete defamatory content, and pay a compensation of 2.0187 million yuan [3][4][5]. Legal Actions and Impacts - The court has enforced the compensation payment of 2.0187 million yuan, which has been received by BYD, and the responsible party has issued a written apology [4]. - BYD's legal department has indicated that they will continue to pursue legal actions against other "black media" accounts that engage in defamation [5]. - The prevalence of online black public relations has negatively impacted fair competition in the automotive industry, prompting BYD and other companies to take strong measures against such practices [6]. Financial Performance - In the first half of 2025, BYD reported revenue of 371.3 billion yuan, a year-on-year increase of 23%, and a net profit attributable to shareholders of 15.5 billion yuan, up 14% [8]. - Research and development investment reached 30.9 billion yuan, reflecting a significant year-on-year growth of 53% [8]. - For the first seven months of 2025, BYD's global sales reached 2.49 million units, marking a year-on-year increase of 27.4%, with overseas sales of passenger cars and pickups exceeding 550,000 units, up over 130% [8].