百万只球卖全球，美加墨世界杯将至，全球提前来义乌“抢球”

Core Viewpoint - The upcoming 2026 World Cup in North America is anticipated to boost demand for sports goods, particularly in the traditionally slow months of October and November, indicating an early onset of peak season for the industry [2][3]. Export Performance - In the first seven months of this year, exports of sports goods and equipment from Yiwu reached 6.78 billion yuan, marking a year-on-year increase of 16.8%, with exports to North America totaling 1.88 billion yuan, up 10.0% [3]. - Despite the overall growth, many small and medium-sized foreign trade businesses face significant challenges, as the double-digit growth in exports does not reflect the reality of the market [3]. Market Dynamics - The demand for sports goods, especially balls, is recovering due to the World Cup, but the current overall demand still needs improvement [8][9]. - Compared to the previous World Cup, where export orders increased by 60%-70%, this year's orders are expected to remain flat [9]. Brand Development - Companies like Chen Shaomei's have established their own brands, which has helped them gain recognition in emerging markets such as Africa, the Middle East, and South America [5][13]. - The focus on brand building and quality assurance is seen as a strategy to navigate uncertainties in the market [13][15]. Product Diversification - To adapt to varying market demands, companies are diversifying their product lines and price ranges, ensuring they meet the needs of different customer segments [14]. - The emphasis on innovation and quality over low pricing is crucial for maintaining competitiveness in the global market [13][14]. Intellectual Property Concerns - As brand awareness grows, Yiwu manufacturers face increased risks of intellectual property infringement, which complicates their ability to protect their designs [15]. - There is a call for better legal support and resources for small businesses to navigate these challenges [15].