阿尔法工场研究院·2025-09-04 00:06Core Viewpoint - The discontinuation of the Nissan GT-R marks the end of an era for traditional high-performance gasoline vehicles, highlighting the shift towards electric vehicles and the challenges faced by Japanese automakers in the current market landscape [5][10][18]. Group 1: Nissan GT-R and Its Legacy - The last Nissan GT-R rolled off the production line after 18 years, symbolizing the end of a legendary model that achieved significant acclaim in motorsports and popular culture [5][14]. - The GT-R, known as the "East Japan War God," had a production volume of nearly 48,000 units, showcasing its popularity and performance over its lifespan [18]. - The discontinuation of the GT-R reflects broader trends in the automotive industry, where traditional gasoline vehicles are being overshadowed by the rise of electric vehicles [7][10][18]. Group 2: Chinese Automotive Market Growth - In contrast to the decline of traditional Japanese automakers, China's new energy vehicle sales grew by 35.5% year-on-year, reaching 12.866 million units, maintaining its position as the world's largest market for ten consecutive years [9]. - From January to July 2025, sales of Chinese brand passenger cars reached 10.873 million units, a 24.4% increase, with a market share of 68.6% [9]. - The rapid growth of domestic brands in China indicates a significant shift in consumer preferences and market dynamics, as traditional Japanese brands struggle to maintain their foothold [22][24]. Group 3: Challenges for Japanese Automakers - Japanese automakers, including Nissan, are facing severe financial difficulties, with Nissan reporting a net loss of 115.76 billion yen and a 10% decline in global sales [21][23]. - The overall profitability of Japanese car manufacturers is declining, with projections indicating a loss of approximately 2.7 trillion yen for the fiscal year 2025 [21]. - The shift towards electric vehicles and the inability to adapt quickly enough to market changes have led to a "mid-life crisis" for Japanese brands, as they lose market share to more agile domestic competitors [24][22]. Group 4: The Future of the Automotive Industry - The automotive industry is undergoing a significant transformation, with a focus on technology and ecosystem development as key strategies for survival [26]. - The rise of new energy vehicles is prompting traditional manufacturers to reconsider their strategies, as evidenced by the recent shifts in direction from companies like Volvo, Mercedes, and Audi [27][28]. - The competition in the electric vehicle sector is intensifying, with new entrants focusing on quality and profitability rather than merely scaling production [34][33].