曾经的“国产机皇”，被自己人撕开了最后的体面

Core Viewpoint - The article discusses the dramatic decline of Meizu, once a leading smartphone brand in China, highlighting internal conflicts, management issues, and market challenges that have led to its current struggles [1][3][12]. Group 1: Historical Context - Meizu was once a dominant player in the smartphone market, known for its Flyme operating system and a strong fan culture, achieving significant market share [4][20]. - The company was founded by Huang Zhang in 2003 and gained fame with the release of the Meizu M8 in 2009, which sold 100,000 units in two months and generated over 500 million in sales within five months [5][20]. - By 2018, Meizu's smartphone sales plummeted to 9.48 million units, a 46% year-on-year decline, ranking it seventh in the market [18][20]. Group 2: Recent Developments - The departure of key figures, including Li Nan in 2019, marked the end of the "Three Swordsmen" era for Meizu, leading to a significant decline in its market presence [3][12]. - The recent public feud between former Flyme head Yang Yan and Meizu has raised questions about the company's internal stability and future direction [1][9]. - Meizu's new product, the Meizu 22 series, has faced multiple delays, initially scheduled for release in July but postponed to September, raising concerns about the brand's reliability [7][21]. Group 3: Management and Talent Issues - Former employees have reported a significant loss of talent within Meizu, with claims that the current management lacks product knowledge and has failed to capitalize on available resources [12][13]. - The acquisition by Geely in 2022 marked the end of Huang Zhang's era, leading to further management changes and instability [13][20]. Group 4: Market Position and Strategy - Meizu's market share has drastically decreased, with its presence nearly nonexistent among the top five smartphone manufacturers in China as of 2025 [24][23]. - The company has attempted to reposition itself by entering the AI smartphone market, but its low-price strategy has not reversed its declining fortunes [21][23][26]. - The brand's reputation has suffered due to product quality issues and a lack of innovation, leading to a loss of consumer trust [19][20].