中国最能“薅羊毛”的县，一年狂赚130亿

Core Viewpoint - The article highlights the transformation of Luyi County in Henan from an agricultural base to a significant player in the global cosmetics brush market, emphasizing its unique position as a "hidden champion" in this niche industry [6][10][31]. Group 1: Historical and Cultural Context - Luyi County, known as the birthplace of Laozi, has a rich cultural heritage that attracts global attention, contributing to its identity beyond agriculture [8][9]. - The county's historical significance is underscored by its various name changes and its association with Daoism, which enhances its cultural appeal [7][8]. Group 2: Economic Development and Industry Growth - Luyi County has become a major hub for makeup brushes, producing over 50% of China's market share, with an annual output value nearing 13 billion yuan and exports reaching approximately 300 million USD [11][12]. - The county has established a complete industrial chain for makeup brushes, including raw materials and manufacturing processes, which has led to the creation of over 150 related enterprises and more than 1,000 business entities [11][14]. Group 3: Policy and Government Support - The county's recognition as a national "Double Innovation" demonstration base has catalyzed its economic development, with government initiatives encouraging entrepreneurship and innovation [11][22]. - Policies such as "Return of the Phoenix" have successfully attracted over 8,000 entrepreneurs back to Luyi, fostering a robust local economy and creating numerous job opportunities [22][24]. Group 4: Transition from OEM to Brand Development - Luyi has shifted from being an OEM for international brands to developing its own brands, with 63 self-owned brands and over 100 product varieties now available [24][26]. - The local industry is evolving to include not just makeup brushes but also other beauty products, positioning Luyi as a comprehensive beauty tools city [25][26]. Group 5: Community Impact and Future Prospects - The growth of the makeup brush industry has significantly impacted local livelihoods, with over 190,000 jobs created through various entrepreneurial ventures [30][31]. - Luyi's success story illustrates the potential for traditional agricultural regions to innovate and thrive in modern industries, setting a precedent for similar regions [31].