2025年第二季度，中国大陆PC出货量同比增长12% ，苹果PC市场增幅领先，华为稳居平板市场首位

Core Insights - The article highlights the growth of the PC and tablet markets in mainland China, driven by consumer subsidies and strong procurement activities from state-owned enterprises and government [1][2][5] - It emphasizes the increasing demand for AI PCs, with a projected penetration rate of 34% in 2025 and 52% in 2026, indicating a shift towards higher hardware performance [5][7] PC Market Summary - In Q2 2025, the mainland China PC market (excluding tablets) is expected to grow by 12% year-on-year, with shipments reaching 10.2 million units [1] - The growth in PC shipments is attributed to both consumer and commercial demand, with increases of 13% and 12% respectively [1] - Major players in the PC market include Lenovo, Huawei, and ASUS, with Lenovo holding a 34% market share in Q2 2025 [7][8] Tablet Market Summary - The tablet market in mainland China is projected to see stable performance, with shipments expected to reach 34 million units in 2025, reflecting an 8% year-on-year growth [7] - However, a decline of 9% is anticipated in 2026, with shipments dropping to 31 million units due to cooling consumer demand [7] - Companies are targeting broader user groups, including gamers and creators, by introducing products with AI features [7] AI PC Development - AI PC shipments are expected to account for 28% of the overall PC market in Q2 2025, indicating a growing demand for advanced hardware [5] - The Chinese government has set ambitious goals for AI device penetration, aiming for 70% by 2027 and 90% for AI software and applications by 2030 [5] - The local AI ecosystem is rapidly developing, with significant advancements in AI chips and software platforms [5]