Core Viewpoint - The article discusses the recent issuance of the "Opinions on Releasing Sports Consumption Potential and Promoting High-Quality Development of the Sports Industry" by the State Council, which outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1]. Group 1: Expanding Sports Product Supply - The "Opinions" emphasize expanding the supply of sports products through various measures, with 5 out of 20 measures focusing on this area [2]. - Sports events are highlighted as a crucial component of sports product supply, with 511 key events monitored in seven regions, generating over 16 billion yuan in related consumption, averaging over 30 million yuan per event [2]. - The article mentions the popularity of local events like "Village Super" and "Zhejiang BA," which have significantly boosted regional consumption, with "Su Super" attracting over 60,000 attendees and generating 38 billion yuan in consumption across Jiangsu [2]. Group 2: Outdoor and Ice Sports Development - The "Opinions" propose a new round of development planning for outdoor sports, focusing on differentiated development based on local natural resources, and aim to establish high-quality outdoor sports destinations [3]. - The article notes that by the end of 2024, there will be 171,800 fitness trails totaling 407,500 kilometers, along with 2,055 flying and automotive camps, and 914 ski resorts across the country [3]. - The establishment of well-functioning outdoor sports destinations is seen as essential for enhancing the global influence of China's outdoor sports industry [3]. Group 3: Stimulating Sports Consumption Demand - The "Opinions" suggest measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4]. - Local governments are encouraged to implement tailored initiatives, such as issuing sports consumption vouchers funded by provincial sports lottery public funds, with Henan province allocating 13 million yuan for this purpose [4][5]. - The article cites that sports consumption vouchers can leverage consumption at a ratio of approximately 1:4, with Henan's initiative expected to generate over 40 million yuan in sports consumption [5]. Group 4: Strengthening Sports Enterprises and Financial Support - The "Opinions" outline strategies to strengthen sports enterprises and promote industry growth through various initiatives, including financial support and fostering private sector participation [6]. - Financial institutions are encouraged to optimize financing services and develop diverse credit products to support sports enterprises, including facilitating listings and refinancing [6]. - The article also mentions exploring a prepayment consumption fund management model to mitigate risks associated with prepaid sports consumption [7].
国办最新印发！释放体育消费潜力“20条”来了
券商中国·2025-09-04 11:03