吴晓波对话徐国华：为什么内陆城市能诞生海鲜酒楼榜首品牌？

Core Viewpoint - The article discusses the success story of Xu Ji Seafood, a high-end seafood restaurant chain based in Changsha, Hunan, which has expanded significantly despite being located inland, far from the sea. The founder, Xu Guohua, emphasizes the importance of fresh ingredients, integrity, and adapting to market changes as key factors in the restaurant's growth and resilience during challenging times [4][6][34]. Group 1: Company Overview - Xu Ji Seafood has been operating for 24 years and has opened over 60 direct stores nationwide, including in major cities like Shenzhen and Shanghai [4]. - The restaurant is known for its fresh seafood, with strict policies ensuring that ingredients are purchased and sold on the same day, maintaining quality and freshness [5][18]. - Xu Guohua started the business with a loan of 400 yuan, initially supplying seafood to hotels before establishing the restaurant [6][12]. Group 2: Business Philosophy - The core philosophy of Xu Ji Seafood revolves around the principles of "fresh, authentic, and seasonal" ingredients, which are crucial for delivering quality dishes [5][18]. - Xu Guohua highlights the importance of integrity in business, stating that building trust with suppliers was essential for his success [12][14]. - The restaurant aims to provide "good seafood" that is fresh, tasty, healthy, and affordable, ensuring a high cost-performance ratio for customers [19][20]. Group 3: Market Adaptation and Strategy - Xu Ji Seafood has successfully navigated market changes by closely observing consumer needs and differentiating its products [22]. - The company has adopted a strategy of "buying and selling on the same day," which allows for better price control and quality assurance [18][20]. - During the pandemic, despite facing significant losses, the company managed to double its store count by focusing on core business principles and adapting to new market conditions [34]. Group 4: Long-term Vision - Xu Guohua emphasizes the importance of long-term commitment to a single mission, which is to excel in the seafood dining experience [33]. - The company is exploring new market segments, such as launching a sub-brand "Ocean Little Guest" to tap into the lower-tier market and enhance its offerings for family gatherings and celebrations [34]. - The article concludes that in challenging times, businesses must return to their fundamentals, focusing on product quality and customer satisfaction [34].