雀巢CEO因办公室恋情被解雇，源自内部举报

Core Viewpoint - Nestlé is undergoing a strategic transformation in the Chinese market, shifting from distribution-driven growth to consumer demand-driven growth, as highlighted by CFO Anna Manz during the Barclays Global Consumer Conference [3][4]. Group 1: Leadership Changes and Internal Investigations - The dismissal of former CEO Laurent Freixe was due to internal reports of inappropriate conduct, leading to a second external investigation that confirmed misconduct [3]. - Freixe's leadership saw a strategic shift towards a focus on fewer, larger, and better-performing business units, which is expected to continue under the new leadership [4]. Group 2: Performance and Strategic Focus - Nestlé is implementing strict performance management on 18 underperforming business units, which account for 21% of revenue, while emphasizing growth platforms like ready-to-drink coffee and pet healthcare [4]. - In the first half of 2025, Nestlé China's sales experienced a slight decline, prompting a focus on optimizing inventory management and maintaining product freshness [4]. Group 3: Consumer Demand and Market Adaptation - The company aims to replace the old distribution-driven growth model with a new model driven by consumer demand, responding quickly to local consumer needs [4]. - Nestlé is focusing on meeting the increasingly diverse and segmented demands of consumers, particularly in niche markets such as allergy-specific infant formula [4].