暑期旅游盘点：电影带火主题旅游，3小时航行圈出境游受青睐

Core Insights - The summer travel season in China has concluded, with a notable shift towards long-distance travel and a more rational consumption structure among domestic tourists, emphasizing value for money and tailored experiences [3][4]. Group 1: Travel Trends - Nearly half of domestic tourists opted for long-distance travel during the two-month summer season, indicating a trend towards more meaningful travel experiences [3]. - The demand from second-tier and lower-tier cities has accelerated, with travel from these areas increasing by nearly 15% year-on-year [5]. - Popular domestic destinations included traditional hotspots like Beijing, Shanghai, and Sanya, while new and niche destinations gained traction [5]. Group 2: Demographics and Spending - University students showed increased travel activity, with their average order price rising by 15.1% year-on-year, reflecting a preference for higher-quality travel experiences [5]. - The booking of international flights by students aged 18-22 grew by over 10%, with a remarkable 42% increase in international flight bookings, particularly from third-tier cities [6]. Group 3: Impact of Media and Events - The popularity of certain media productions, such as "凡人修仙传," has significantly boosted tourism to filming locations, with a 68% increase in interest for the Xinjiang Narat Scenic Area [8]. - The animated film "浪浪山小妖怪" led to a 380% surge in searches for featured scenic spots in Shanxi, with ticket sales in the region increasing by over 40% [9]. Group 4: Accommodation Trends - There was a 40% year-on-year increase in the booking of high-quality hotels in popular destinations, indicating a shift towards upgraded accommodation preferences among travelers [12]. - The average length of stay for overnight visitors has also increased, with family-oriented accommodations in high demand during peak travel periods [12].