盒马邻里，将全部停运

Core Viewpoint - Hema is further retracting its non-core business operations by shutting down Hema Neighborhood Pickup, indicating a strategic focus on its main business lines, Hema Fresh and Super Hema NB [1][2][4] Business Adjustments - Hema Neighborhood Pickup will cease operations on October 4, 2023, with user demands being transferred to Hema Fresh and Super Hema NB [1][2] - The current business matrix includes four formats: Hema Fresh (429 stores), Hema X Membership Stores (1 store), Hema Neighborhood (119 stores, to be closed), and Hema Outlet NB (298 stores) [2][3] - Hema Neighborhood was launched in 2021 to reduce delivery costs and target community users, but its expansion was not sustainable, leading to its eventual closure [3][4] Market Analysis - Experts suggest that the closure of Hema Neighborhood is a continuation of Hema's strategy to focus on its core businesses, as community group buying has proven difficult to sustain [4][5] - Hema's current opportunities lie in upgrading mature supermarket formats and the rapid growth of discount formats, while challenges include organizational management and supply chain optimization [4][5] Future Plans - Hema plans to open 100 new Hema Fresh stores this year, aiming to exceed 520 stores by the end of 2023 [6] - Super Hema NB is in a growth phase, with nearly 300 stores, targeting price-sensitive consumers in lower-tier markets [6]