Core Viewpoint - The recent advertisement for "Peach Li Egg Mooncake" by Peach Li Bread has sparked controversy due to its perceived condescending tone towards consumers, leading to a public apology and a commitment to improve their review processes [1][3]. Group 1: Advertisement Controversy - The advertisement claimed that those who dislike five-nut mooncakes are simply too young and have not experienced life's hardships [1]. - Many consumers criticized the ad for being illogical and patronizing, questioning whether it was meant to please or offend [3]. - Following the backlash, the company quickly removed the advertisement and issued an apology, attributing the mistake to leadership and promising a shift in their marketing approach [3]. Group 2: Financial Performance - According to the semi-annual report for 2025, Peach Li Bread reported a revenue of 2.611 billion CNY, a year-on-year decrease of 13.55% [5]. - The company's R&D expenditure was 10.66 million CNY, down 30.81% from the previous year, representing only 0.4% of total revenue [5]. - Advertising and promotional expenses increased to 42.96 million CNY, a rise of over 40% compared to the same period in 2024 [5]. Group 3: Stock Performance - As of September 5, 2025, Peach Li Bread's stock closed at 5.68 CNY, with a market capitalization of 9.086 billion CNY [5][6].
桃李面包就广告致歉:领导正接受现实毒打