初代网红餐厅开全国首家烘焙店

Core Viewpoint - The article discusses the recent opening of Blue Frog's first bakery store in China, highlighting its menu offerings and pricing strategy, as well as addressing past food safety issues. Group 1: Company Expansion and Offerings - Blue Frog has opened its first bakery store, replacing the beverage bar at its China World Trade Center location with a bakery product display [2] - The new store retains traditional menu items like burgers and steaks while introducing a separate menu for baked goods, including banana cake, cranberry walnut bread, and oat red date country bread [2] - Baked goods are priced between 12 to 42 yuan per item, which is considered more affordable compared to the higher prices of burgers [2] - As of early 2023, Blue Frog has expanded to 83 locations across 23 cities in China, with a projected total of 84 operational stores by August 2025 [2] Group 2: Food Safety Concerns - In March 2023, Blue Frog faced food safety issues reported at its Beijing You Tang store, prompting the company to establish a special task force for internal review [3] - The company took immediate action to rectify the hygiene issues at the affected store and initiated comprehensive checks across all locations to identify potential food safety risks [3] - Blue Frog publicly apologized to consumers for the food safety concerns and committed to ongoing inspections [3]