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知名食品企业致歉!“领导背锅,正接受‘现实毒打’!”

Core Viewpoint - The controversy surrounding the advertisement for the five-nut mooncake by Tao Li Bread has led to an official apology from the company, acknowledging the misstep in their marketing approach and indicating a shift in responsibility to a younger team for future promotions [2][3]. Group 1: Company Overview - Tao Li Bread is a well-known "central factory + wholesale" bakery food production company in China, primarily producing the "Tao Li" brand bread and seasonal products like mooncakes [5]. - The company was listed on the A-share market in 2015 [5]. Group 2: Financial Performance - In the first half of the year, the company reported operating revenue of 2.611 billion yuan, a decrease of 13.55% compared to the same period last year [5]. - Operating profit and total profit for the same period were 266 million yuan and 272 million yuan, respectively, reflecting declines of 27.42% and 27.00% year-on-year [5]. - The net profit attributable to shareholders, after deducting non-recurring gains and losses, fell by 30.03%, primarily due to increased depreciation costs from new projects and higher advertising expenses [5].