营销“变天”，AI渗透广告行业，开始“带货”

Core Viewpoint - The article discusses the transformative impact of AI on the advertising and marketing industry, particularly through the emerging trend of Generative Engine Optimization (GEO), which redefines how brands can influence consumer decisions via AI-generated content [2][3]. Group 1: AI's Role in Advertising - AI is not just a tool but is redefining traffic entry points, user engagement, and trust in the advertising marketing sector [2]. - The GEO model allows brands to embed their content within AI-generated results, contrasting with traditional SEO that focuses on webpage rankings [3]. - To optimize for GEO, brands must create content that aligns with AI's preferences, such as third-party endorsements rather than self-promotional statements [4]. Group 2: Techniques for Effective GEO - Effective GEO requires content to be concise and directly answer specific questions, making it more likely to be favored by AI [4]. - AI tends to prioritize authoritative and credible sources, which means brands should focus on providing reliable information and references [5]. Group 3: AI's Impact on Marketing Processes - AI is significantly enhancing operational efficiency in marketing by automating administrative tasks and integrating generative AI into product offerings [6]. - The introduction of AI tools has led to a shift in client demographics, with an increasing number of companies in AI tool applications and short video exports becoming new growth drivers for businesses [6].