中国基金报·2025-09-06 06:35Core Viewpoint - The recent reform of public fund sales fee rates by the China Securities Regulatory Commission aims to lower costs for investors and reshape the public fund sales ecosystem, emphasizing investor interests and promoting industry transformation [1][3][4]. Summary by Sections Fee Rate Adjustments - The maximum subscription fee rates for equity funds, mixed funds, and bond funds have been reduced to 0.8%, 0.5%, and 0.3% respectively, encouraging sales institutions to further discount fees while covering costs [3][4]. - The reform is seen as a key measure to enhance investor satisfaction and shift the industry focus from "seller sales" to "buyer services" [3][4]. Institutional Responses - Major financial institutions like Industrial and Commercial Bank of China and China Merchants Bank are committed to implementing the reforms, focusing on long-term investor interests and improving service quality [3][4]. - Teng'an Fund has already implemented significant fee discounts and aims to provide comprehensive advisory services, having generated over 100 billion yuan in returns for users since its inception [5][6]. Encouragement of Equity Fund Development - The reform encourages the development of equity funds by maintaining a cap on client maintenance fees at 30% of management fees, promoting better service capabilities among sales institutions [7][8]. - The reduction in fees is expected to enhance the growth of equity funds and improve long-term profitability for investors [7][8]. Long-term Industry Impact - The reform is anticipated to shift the public fund industry from a scale-driven profit model to a performance-driven value model, fostering a healthier industry development [8][9]. - It will also lower passive investment costs for investors, enhance investor protection, and improve overall investment experiences [9].