400元一个的玩偶，正在成为成年人的“精神布洛芬”

Core Viewpoint - The article discusses the unique business model of Jellycat, a toy brand that combines plush toys with an immersive experience, creating emotional value for consumers rather than just selling toys [5][10]. Group 1: Business Model and Consumer Engagement - Jellycat has opened a themed café in Shanghai where all items are plush toys designed to look like food, creating a playful and immersive environment for customers [3][7]. - The café experience includes interactive performances during the checkout process, enhancing the emotional connection between consumers and the products [9][10]. - The pricing for Jellycat products ranges from 300 to 400 yuan for individual items, with limited edition sets costing over 2000 yuan, indicating a strong demand despite higher prices [9]. Group 2: Emotional Value and Market Trends - The success of Jellycat is attributed to its ability to provide emotional value, acting as a "spiritual ibuprofen" for adults seeking to fulfill their inner child and alleviate stress [10][11]. - The brand's products allow consumers to engage in a form of "no-pain parenting," where they can care for plush toys without the complexities of real-life parenting [10]. - Data from the China Toy and Baby Products Association shows that Jellycat's sales exceeded Disney's during the 2023 Double Eleven shopping festival, with an average transaction price of 465 yuan [12].