播客 | 天天基金×泉果基金：经济有周期，消费终不眠

Core Viewpoint - The podcast "基会来了" discusses the future of new consumption in China, questioning whether it is a fleeting trend or a sustainable growth opportunity [4]. Group 1: New Consumption Trends - New consumption companies often start with high valuations due to uncertainty about their growth potential, but they may face significant price declines if they fail to establish a solid market presence [5]. - A systematic understanding of the industry’s business model is crucial, particularly the presence of scale effects, as industries without them tend to become increasingly fragmented [5]. - The long-term success of consumer goods relies heavily on brand strength, with high gross margins indicating strong pricing power [5]. Group 2: Understanding Consumer Behavior - The 80s generation fund managers can still effectively study the consumption patterns of younger generations by recognizing industry trends and conducting thorough research [7]. - Observing new trends and being open to understanding them is essential for investment research, even if the researcher is not part of the target consumer group [7]. - Engaging with industry leaders and analyzing market data can provide valuable insights into consumer preferences and market dynamics [9]. Group 3: Consumption Dynamics - Current consumer behavior reflects a generational shift, with younger consumers displaying confidence in their purchasing decisions, prioritizing product quality and value over brand prestige [10]. - Economic growth in consumption is fundamentally linked to rising household incomes, making income growth a prerequisite for sustained consumption growth [10]. Group 4: Competitive Advantage in Global Markets - Chinese consumer brands have shown significant competitive advantages in international markets, particularly in gaming, where they have adapted products to local cultures and achieved substantial success [13]. - The success of Chinese products abroad challenges the notion that cultural differences would hinder market acceptance, as many products have thrived in Western markets [16]. Group 5: Promising Consumption Segments - Key areas for future investment include international expansion of companies, modern consumer categories like self-care products, gaming, and the pet economy, as well as the technology and AI sectors [18].